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Seniority: Are You Sure You Can Prove You’re the Prior User for Common Law Rights?

This is the fourth post on proving common law trademark rights. In order to prove common law rights, ...

Reputation Theory: Is it Just Part of Market Penetration or a Separate Basis for Common Law Trademark Rights?

This is the third blog post in a four part series on the difficulty of proving common law ...

Natural Zone of Expansion: A Misnomer That Should Send You Running to Federally Register Your Trademark

In my last blog post, I discussed how difficult it is to rely on common law trademark rights ...

Proving Market Penetration: Another Reason to Federally Register Your Trademark

There a real advantages to federally registering your trademark. Unfortunately, those advantages are usually described in vague legal ...

Trademark Disputes, Litigation Holds, and the Duty to Preserve

The legal principles relating to litigation holds are not trademark specific. But it is clear that the rules ...

Disclaimers: Can You Really Disclaim Confusion To Avoid Trademark Infringement?

After a mini hiatus (due mainly to the INTA 2017 Annual Meeting madness in Barcelona), the Trademark Well ...