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The Different Types of Confusion That Can Support Trademark Infringement

Trademark infringement requires a likelihood of confusion. But what kind of confusion is required? Turns out, confusion has ...

How to File a California State Trademark Application

Although most businesses opt to file a federal trademark application with the U.S. Patent and Trademark Office ("USPTO"), ...

You'll Probably Never Litigate 15 U.S.C. § 1121(b) But There's Only Been a Handful of Cases That Have

Like many trademark practitioners, I cite Section 39(a) of the Lanham Act, aka 15 U.S.C. § 1121(a), routinely ...

Attorneys Signing Trademark Application Papers: Is the Fear of Becoming a Witness and Being Disqualified Overblown?

Trademark applications need to be signed. Other documents in the trademark prosecution process—like statements of use, § 8 ...

Responding to Trademark Infringement Cease and Desist Letters: Strategies & Considerations

This post lives on the other side of the coin from my prior blog post entitled “On Trademark ...

How to Make Sure You Don't Overlook a Claim in a TTAB Opposition or Cancellation

Systems are incredibly powerful in the practice of law. By system, I mean a set of detailed methods, ...