the Trademark Resource for Start-Ups, Business Owners, Marketing Professionals, In-House Counsel, and Attorneys


Keep CalmYou filed a trademark application. You overcame the examining attorney’s office actions and got the application past the examination process. The application was approved for publication. Things were moving along swimmingly! You could almost feel that certificate of registration in your grubby little hands (but my hands are not grubby you protest—maybe not yours specifically but I bet there’s at least one person reading this with grubby hands—don’t get mired in my colorful word choices).

Then suddenly with a loud boom, you are rudely awakened from your dream sequence trademark fantasy. The loud boom is the notice of opposition that was just filed and served on you. “Now what? Help! What do I do?” you say to yourself. That’s easy. Just read this blog post. continue reading→