the Trademark Resource for Start-Ups, Business Owners, Marketing Professionals, In-House Counsel, and Attorneys

California

A picture of a California beach with text that reads "How to file a California trademark"

Although most businesses opt to file a federal trademark application with the U.S. Patent and Trademark Office ("USPTO"), not every trademark owner qualifies for federal registration. The trademark owner may not be making use of its mark in interstate commerce. There may be an existing federal registration preventing the trademark owner from registering at the federal level. Or maybe the trademark owner wants to take a belt and suspenders approach to its trademark portfolio and support its federal registration with a California state trademark registration. Whatever the reason—how do you file a trademark application in California? continue reading→

California cannabis trademarks in 2018?

On November 8, 2016, California voters approved Proposition 64, the Adult Use of Marijuana Act ("AUMA"). And on December 12, 2016, Assembly Bill No. 64 ("AB 64") was introduced in the California Legislature. Although the AB 64 is still in its early stages and has a ways to go before being passed by the California Legislature and approved by the Governor, it has some important consequences for recreational and medical marijuana businesses who want to protect their trademarks. continue reading→