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Trademark Search

Trademark Attorney's Checklist

This post is definitely basic. Some of these posts on Trademark Well are gonna be basic posts intended for laypersons with no trademark knowledge or experience. Attention trademark lawyers—you can probably skip this post.

But this is a good post for trademark owners trying to do the trademark thing on their own. This basic post sets out a checklist that you can follow when choosing a new trademark. The checklist is obscenely obvious. Therefore, it is a basic checklist. continue reading→

So you’ve been inspired by some of the Internet gurus and their success. You read and listen to Pat Flynn’s Smart Passive Income, John Lee Dumas’ Entrepreneur on Fire, Ramit Sethi’s I Will Teach You To Be Rich, Derek Halpern’s Social Triggers, Lewis Howes’ School of Greatness, Tim Ferriss’ 4 Hour Workweek, and the many others. They have inspired you to start your own blog, website, or podcast. You’ve chosen the name and you’ve either launched or you’re about to launch.

But what about protecting the brand name that you’ve chosen for your blog, website, or podcast? continue reading→

Today, I am going to walk you through the process of placing and reviewing a comprehensive trademark search for a word mark in the U.S. using LegalZoom. This is more exciting than it seems. (Side note: I may be the very first trademark attorney to ever refer to a trademark search as "exciting.") If you have settled on a mark that you really, really like, you may just experience some exhilaration if the trademark search report comes back clean, paving the way for you to claim that mark as your own. When I selected Trademark Well as the name of my business, I thought it was perfect—it described the site easily for newcomers but it was also a double entendre referring to trademarking in a good manner and to a trademark resource. When my trademark search confirmed that it was available for me to adopt and use, I was excited because I could move forward and I had found my brand. I'm not alone either. Some of my clients have become quite enthusiastic upon learning that a search has come back clean. I don't even tell them to settle down. So, if you use the information in this blog post to clear your trademark and feel exhilarated and excited or just plain good, let me know by letting loose in the comment section. continue reading→